Luis de Navascués
Portfolio


TABERNA POPOLARE
TB
Graphic design 
Madrid, Spain
2025

Taberna Popolare is inspired by a journey through the rural landscapes and gastronomic traditions of Northern Italy.
The project explores small villages, local architecture, customs, and recipes rooted in a disappearing Italy.
It reinterprets the visual language of popular Spanish culture, blending nostalgic references with a contemporary graphic approach.
Every detail, from the rounded shapes inspired by fermenting pizza dough to doors and windows, draws from the textures and forms discovered along the journey.

[View..]





ALT EUROPE
Alt - Built to shift
Brand image 
Madrid, Spain
2025

ALT is the brand for those who live in constant motion. Designed to adapt to change, it fuses technical performance with an urban and creative aesthetic. In every garment and accessory, ALT celebrates contemporary globetrotters, those who transform every step into a statement of identity. Built to Shift isn't just a motto; it's a way of understanding life: moving, expressing yourself, and conquering any terrain.

[View..]





CUCHY
Cuchy
AD
2026

Itaca, vuelta al origen

[View..]





BYCITY MOTO
Bycity - Rebranding
 AD + retouching
Madrid, Spain 
2024 - 2025

I started working as an Art Director and Graphic Designer at ByCity, leading a rebranding process that elevated the brand by shifting the focus from the product itself to the overall experience. During this time, we achieved media features in magazines such as MIA, Yodona or the 50th anniversary issue of SoloMoto, among others. I also worked on our international presence, including the design of the brand’s stand at EICMA in Milan, one of the world’s most important motorcycle fairs.

[View..]





BULBIE
Bulbie
Fashion design + AD
Pamplona, Spain
2019


Designed with modularity at its core, the piece separates both front and back, allowing endless reconfigurations. The sleeves are detachable too, turning the garment into a statement of versatility and play.

More than clothing, it’s an exploration of freedom: wear it whole for structure, open it in halves for movement, or strip it down to reveal new silhouettes. Every element detaches with intention, inviting the wearer to experiment, combine, and redefine what a shirt can be.

[View..]





AMBOS

Ambos
Fashion design + Photography + AD 
Zizur, Spain
2021

My Final Degree Project explores the idea of transformation through clothing.
The result is a unique garment: a shirt that can be fully reconfigured and transformed into a pair of trousers.

[View..]




TYPOGRAPHY
Typo project
Graphic design
Madrid, Spain
2026

A merge between medieval style, tetris core and electronic music.

[View..]





JOYERIA SUAREZ
Suarez
Still Life AD + Graphic design
Madrid, Spain
2022 - 2023

Here you’ll find few of my favourite works at Joyería Suarez.

[View..]





BYCITY MOTO
Bycity - Rebranding
AD + Photography
Yecla, Murcia
2025

The Wild Adventure is a campaign shot in the vast desert landscapes of Yecla, capturing the essence of freedom that comes with riding a motorcycle. It tells a story of escape, movement, and connection with nature, where every ride becomes a journey into the unknown. The campaign draws a powerful metaphor between motorcycles and wild horses, both symbols of untamed spirit, strength, and boundless adventure. Riding through the desert is not only about speed or distance, but about embracing the raw beauty of the landscape and the pure feeling of freedom on two wheels.

[View..]






LOEWE 001

Loewe Packaging Concept
Packaging + AD + Photography
Pamplona, Spain
2018


This project was born from a deep study of Loewe’s fragrance 001, its origins, and the brand’s creative direction seven years ago. The concept embodies the balance between heritage and modernity that defines Loewe.

Although the prototype was crafted in cardboard, as required for the project, the design is envisioned in leather, staying true to the house’s artisanal legacy. The braided detail references an ancient leather-working technique, a nod to tradition reinterpreted with contemporary elegance.

Loewe 001 becomes not just a fragrance, but a tactile expression of craftsmanship, memory, and timeless design.


[View..]






PHOTOS

Few pictures I like
Photography
Around Europe
2020 - 2025

Sometimes I spend time taking pictures of things I find interesting, whether it’s the form, the colors, or the surroundings. I don’t know if they’re good or bad, but I find it inspiring.


[View..]


Copyright Luis de Navascués 2025 & beyond